About Paper Box

We do one thing and we do it well

Paper Box is a digital marketing agency dedicated to doing one thing very well. Helping businesses make more money through effective and data-driven SEO.

We’re a little different than most SEO agencies. We are not and don’t aspire to be a big agency. We limit the amount of projects we take on, only working on sites we’re passionate about. 

Because of this, we’re able to give our all to each client and make sure they get the personal attention they deserve. Each client is vitally important to us and it shows through our honest communication and unparalleled work ethic.

^ This could be you

Our Team

Our team size lets clients benefit from the personal attention and flexibility of freelancers with the resources and accountability of an agency.

Russell Michelson

Founder & Managing Director

Russell Michelson is the founder and managing director of Paper Box SEO. In this role, he has led SEO efforts for countless organizations in dozens of industries. He has consulted in the SEO field for small businesses, global companies, and various organizations of all sizes.

Having been involved in the world of SEO for several years, he has a deep understanding of how search engines work and has an arsenal of proven effective methods.

Beyond SEO, he has consulting experience in several fields of digital marketing, including web development, pay-per-click advertising and conversion rate optimization.

Andrew Smith

SEO Specialist

Andrew Smith is an SEO specialist and a seasoned digital marketer with a broad range of organizational experience, as well as consulting experience. Responsibilities throughout these roles have included driving traffic to websites and physical locations, developing analytics-based digital marketing plans, and many other tasks associated with implementing overall digital strategy.

Andrew is a graduate of West Virginia University, receiving a bachelor’s degree in marketing with an
emphasis in digital marketing.

Tracey Bauer

SEO Copywriter

Tracey is a writer and SEO professional with 8+ years of experience serving diverse industries ranging from wellness and entertainment to home improvement and legal services. She uses her breadth of expertise to execute projects ranging from blogging and copywriting to editing. She brings these skills to work every day for the growing Paper Box client roster with a fine-tuned attention to detail that guarantees spotless work.

Tracey has a bachelor’s degree in communication from the University of Pittsburgh-Johnstown.