About Paper Box

We do one thing and we do it well

Paper Box is a digital marketing agency dedicated to doing one thing very well. Helping businesses make more money through effective and data-driven SEO.

We’re a little different than most SEO agencies. We are not and don’t aspire to be a big agency. We limit the amount of projects we take on, only working on sites we’re passionate about. 

Because of this, we’re able to give our all to each client and make sure they get the personal attention they deserve. Each client is vitally important to us and it shows through our honest communication and unparalleled work ethic.

^ This could be you

Our Team

Our team size lets clients benefit from the personal attention and flexibility of freelancers with the resources and accountability of an agency.

Russell Michelson

Founder & Managing Director

Russell Michelson is the founder and managing director of Paper Box SEO. In this role, he has led SEO efforts for countless organizations in dozens of industries. He has consulted in the SEO field for small businesses, global companies, and various organizations of all sizes.

Having been involved in the world of SEO for several years, he has a deep understanding of how search engines work and has an arsenal of proven effective methods.

Beyond SEO, he has consulting experience in several fields of digital marketing, including web development, pay-per-click advertising and conversion rate optimization.

Andrew Smith

SEO Specialist

Andrew Smith is an SEO specialist and a seasoned digital marketer with a broad range of organizational experience, as well as consulting experience. Responsibilities throughout these roles have included driving traffic to websites and physical locations, developing analytics-based digital marketing plans, and many other tasks associated with implementing overall digital strategy.

Andrew is a graduate of West Virginia University, receiving a bachelor’s degree in marketing with an
emphasis in digital marketing.

L. Zane Pinnock

On-page SEO Expert

L. Zane Pinnock has been an on-page SEO specialist for three years and has created and executed on-page SEO strategies for websites in several niches. His expertise is in local SEO, keyword research and copywriting.  He enjoys the mix of IT, marketing and predictive mind reading that SEO requires. He likens SEO to a puzzle he gets to solve over and over again and he finds the process endlessly engaging. Zane is an avid lover of cyberpunk movies, games and fiction.

His hobbies include photography and art, video gaming, and going to the gym.

Leila Giles

Link Building Coordinator

Leila Giles has spent her career approaching digital marketing from a variety of angles. Her portfolio includes newsletters about continuing education courses, blogs for car dealerships, and everything in between. She holds a degree in communications media from Indiana University of Pennsylvania.

Leila enjoys working in a field that encourages being both creative and analytical. She’s always eager to discover new things about the world and enjoys turning pretty much anything into a spreadsheet.

When she needs a break from the computer screen, Leila entertains herself by practicing aerial circus arts and playing complicated board games.

Alex Simon

Off-page SEO Expert

Alex Simon is a veteran expert in SEO and digital marketing with over 13 years of experience. Having vast experience in keyword analysis, link building and content marketing, he leverages that expertise to deliver amazing results for clients.

Using cutting edge techniques, Alex has built sites from the ground up that now rank #1 for extremely competitive keywords. He understands the intricacies of how to drive organic traffic to clients and is pleased to always go that extra mile to achieve the best results.

Catherine Warner

Content Writer

Catherine Warner graduated from the University of Portland in 2018 with a degree in Mathematics & English. Over the years, she’s worked in multiple fields including finance, insurance fraud, and pet care, but always returned to her love of writing.

In 2019 she pivoted towards digital marketing. As a freelancer, she explored the roles of blog writing, social media management, journalism, and content writing. In each role she refined her skills as a professional writer, but desired more technical skills to round out her abilities.

She became a part of Paper Box SEO at the top of 2021, and thoroughly enjoys employing her knowledge of SEO to create data-driven content aimed at enriching our clients’ business pursuits.

Tyler Rolfe

Technical SEO & Web Development Specialist

Tyler Rolfe is an experienced WordPress developer with over 10 years of building and auditing web sites. Having a deep understanding of content management systems has given him the knowledge to make fine tuned adjustments to sites that have meaningful impacts. Armed with this experience, Tyler is able to ensure the technical aspects of your site pass inspection from Google.

Beyond WordPress development, he enjoys developing iOS applications, watching sports, and spending time with his family. Tyler is a student at the University of Florida studying computer science.

Mitch Sharp

Link Builder

Mitchell Sharp is an off-page SEO Expert with 6 years of experience in digital marketing.

Mitchell has a bachelors of arts in communication with a focus on public relations from the University of North Carolina at Charlotte. He also obtained a graduate certificate in digital media & marketing from Duke University. When not working for Paperbox SEO or chasing after the most energetic five year old this side of the Mississippi River, Mitchell enjoys cycling, kayaking, and St. Louis Cardinals Baseball.