5 Reasons Why Your Saas Company Needs a Blog

Does a SaaS company need a blog? The short answer is a quick and definitive “yes!”. 

Some might think blogging is a thing of the past, but it’s actually still one of the best tools for SAAS companies to increase their online visibility. 

Let’s face it: Customers want to do a ton of research before making a purchase or signing up for a product. That’s where your blog comes in. 

It explains what you do, what your SAAS product offers and the unique pain points it solves for people. 

Even if people come in contact with your SAAS company through social media, traditional marketing, or word-of-mouth – there’s a very high chance they will visit your website and read your blog for more information on your offering. 

With that in mind, we’ll drill down on the specifics of why your SaaS company needs a blog with these five reasons below: 

1. Improve Search Engine Visibility 

As a SAAS company owner, marketer, or decision-maker, you have the power to improve your company's search engine visibility. Ranking on the first page of Google for keywords important to your SAAS company is crucial. After all, your company solves specific pain points and problems, so you’ll want to rank for keywords that people will search for when looking for solutions to those issues. 

That’s where blogs come in. You can adequately write about familiar topics and feature your product while showing how it can solve these problems. Blogs also provide a chance for internal and external linking on your website, which boosts your site's overall status and authority in the eyes of Google. 

2. Brand Awareness & Leads

People need to know what your company does and what problems you solve. One of the best ways to do this is by starting a blog that accurately describes your solutions. However, it doesn’t end there. 

In your blog, you’ll want to answer questions about your area of expertise, stomp out any misconceptions, and genuinely provide value to potential customers. The more you do this, the more brand awareness your SAAS company gets, and leads will begin to see your service as a go-to solution in the industry. 

3. Building a Community Around Your Brand

When a SAAS company starts a blog, it doesn’t have to be a one-sided conversation. When you talk about topics in your industry, invite others to join the discussion - either through the comment section or by contacting you via email or social media. 

This could be a great way to get feedback from potential customers and get a sense of precisely what they are looking for in your SAAS product. By starting the conversation and inviting others to join in, you are essentially testing ideas and gaining valuable feedback on how to iterate and potentially incorporate that feedback into your SAAS product or features. 

4. Show Off Benefits, Features & Expertise 

This is the most crucial reason why your SAAS company needs a blog. People will come to read your blog if you genuinely answer their questions or address their issues on the topic with thoughtful, credible answers. Then, there’s a great chance they’ll stay to hear more about how you can address their problems with your SAAS product or service. 

A blog is a way to reach leads who are seeking answers to questions you address with your SAAS product. You need to layer that into your blog with call-to-actions and copywriting that is intriguing and nurturing but not too salesy. 

5. Boost Customer Engagement

There’s the adage that customers need to see something seven times before purchasing. That’s where your blog comes in. If you set it up correctly, your blog will be jam-packed with news, insights, answers, and all sorts of value related to your SAAS offering. 

This will keep potential customers coming back and interacting with your content, which means there will be more opportunities to reach them and let them know how your SAAS product can help their situation and solve their pain points. 

Do I Need a Blog If I Have Social Media? 

Ideally, your SAAS company would have both. The blog on your website would serve as a home base and be optimized to catch traffic straight from people searching relevant keywords on Google. 

You can then repurpose the content from your blog to social media for even more awareness surrounding your brand. This could be infographics, quotes, short videos, or snippets from the blog articles. 

How Do I Get Traffic to My SaaS Company’s Blog? 

First and foremost, you need high-quality and relevant content on your blog. From there, a meticulous SEO approach that addresses keyword research, link building, technical SEO, and more will help your blog articles move up the search engine result pages (SERPs) to be seen as a higher authority in the related topics. 

Is Maintaining a Blog a Lot of Work? 

It can be. Depending on your situation, you’ll want to update the blog every few weeks or monthly. Beyond that, you’ll want to conduct keyword research and structure the content appropriately to ensure it is optimized for search engines.

If you don’t have time to devote proper attention to your blog, it's wise to get help from a top SEO agency for SaaS companies. These agencies, such as Paper Box SEO, specialize in creating and maintaining blog articles that rank in Google while ensuring your entire website is optimized. 

For more information on how Paper Box SEO can help your SaaS company increase its online visibility, check out this article's analysis of the key benefits and methods used. 

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