92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs. This is a highly valuable ranking since about 50% of local searches result in the user visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results for a more generalized search. In this arena, a single wrong keyword choice can be the difference between appearing in the first five search results and appearing as the 99th result–which is the same as not being listed at all.
That’s where we come in.
The content elements we look into have to do with a website’s keyword optimization, content quality, and title tags. All three deal with a website’s readability for both web crawlers and audience members.
You may have heard this 1000X before, and we guarantee that you’ll hear it a 1000X more in the SEO community: high-quality content is key. Google’s promise to its users is that the results it shows all contain high-quality content since this type of content have proven to be the most informative, authoritative, and relevant to a user’s query.
Just as good SEO is necessary for ranking high on SERPs, directory listings are necessary for online local customers to find you. Claiming directory listings in Yelp, Yellowpages, and other portals are called citation building.
Great content is the first step in SEO. Our copywriters craft locally focused content, optimize your NAP, use hyperlocal sources, and integrate these strategies into your website design.
If keywords are the foundation of SEO, link building is its core. For local SEO, this means earning links from authoritative, high-domain websites and trusted sources within your local area.
Reach out now to book a personalized consultation and start improving your online presence.
