92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs. This is a highly valuable ranking since about 50% of local searches result in the user visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results for a more generalized search. In this arena, a single wrong keyword choice can be the difference between appearing in the first five search results and appearing as the 99th result–which is the same as not being listed at all.
That’s where we come in.
Just as good SEO is necessary for ranking high on SERPs, directory listings are necessary for online local customers to find you. Claiming directory listings in Yelp, Yellowpages, and other portals are called citation building.
For any business to be ranked on Google, optimized keywords are a must, and they’re a cornerstone of great SEO campaigns for this reason. Local SEO demands the use of long-tail keywords, which are phrases that are longer than the average search query and include more niche language.
If keywords are the foundation of SEO, link building is its core. For local SEO, this means earning links from authoritative, high-domain websites and trusted sources within your local area.
Reach out now to book a personalized consultation and start improving your online presence.
